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It's not just the ultra-wealthy that fall for this crap. Consider SF's $4 toast. Cheap enough that anyone can buy it but still way overpriced.
by xienze 12y ago
It's not just the ultra-wealthy that fall for this crap. Consider SF's $4 toast. Cheap enough that anyone can buy it but still way overpriced.
- mikeash 12y agoI believe it typically won't be the ultra-wealthy, but people who are just barely wealthy enough to afford it. (Which isn't all that high of a bar. An $80 bottle of water could be afforded as an occasional purchase by your average software engineer.) As Bill Gates fictionally said on The Simpsons, "I didn't get rich by writing a lot of checks!" Someone who has accumulated that much money probably has more sense about what they spend it on.
- CocaKoala 12y agoWell, yeah; obviously the dude getting rich on this isn't spending that much on ice. I'd guess he gets a pretty good employee discount on it.
- archagon 12y agoI dunno, those toasts look pretty big. Compare to something like ice cream or latte, which retails for about the same price. (Or maybe a little less.)