> Its nice to say "we stopped doing it because we love our users" but I always feel like there is something more behind the scenes that makes these things happe

> Its nice to say "we stopped doing it because we love our users" but I always feel like there is something more behind the scenes that makes these things happen. The decision very well was probably made because they love their users. You just have to think about why they love their users (even free ones). The vast size of their userbase is what enables them to sell security services. Without a significant userbase overall, the ability to detect anomolies and security threats diminishes which in turn devalues their security offerings. By making the experience better for their free users, they retain users better and potentially grow their userbase, which improves the capabilities of their paid security services.