So, let me see if I understand this correctly: the kind of business where you hire people and have clients (i.e. an 'agency' if you were in the ad world), that

So, let me see if I understand this correctly: the kind of business where you hire people and have clients (i.e. an 'agency' if you were in the ad world), that 20 years ago would have just been called a 'business', is now considered a 'life style' business? Am I reading that right?