My 2 cents: if you pay for Adwords, you'll be on the top of the page, so you can buy from Google your way to the top of search results. Sure some people realize

My 2 cents: if you pay for Adwords, you'll be on the top of the page, so you can buy from Google your way to the top of search results. Sure some people realize the first results are paid, but still, get a decent title on your campaign and you're on the top of the page. We should also mention that Google tells people to "merge" adsense on the website, so it doesn't appear to be an ad, inducing people to think that it's part of the website. Have you ever been on a download website with ads with graphics saying "Download" right next to the button just to make confusion and make you click on them? Yeah, I see plenty of those using adsense.