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I must agree with you on this one. It's true, the market has an itch: people are health conscious and want to eat well but they are stretched for time (and mon
by Hiwot_Tesfaye 12y ago
I must agree with you on this one.
It's true, the market has an itch: people are health conscious and want to eat well but they are stretched for time (and money in most cases). But is a nutrient extract meal-replacement the answer?
After investigating the obstacles people in Toronto face with preparing healthy food, this is what we, at Meal Garden (http://www.mealgarden.com http://www.mealgarden.com), have come to understand:
There's almost always a trade-off between TASTE, CONVENIENCE(time/money), and HEALTH. If the meal satisfies two out of three, most people will opt to eat that meal. But one of those three priorities is compromised - and that is the market itch that Soylent has not been able to scratch. But it doesn't have to be a "two-out-out-of-three" trade-off.
Food should (and can) be healthy, convenient and taste amazing all at the same time. But people need shortcuts and tools to connect them to food providers in their area. As well as a general health guide on what options are healthier than others.
All this can definitely be done given the right amount of time to build these marketplace tools (web and mobile applications to be more specific).