The general point of Googles page rank algorithm is to find the best and most relevant content. It's premise is that people are more likely to want to link to g

The general point of Googles page rank algorithm is to find the best and most relevant content. It's premise is that people are more likely to want to link to good content than bad content. When people start using money rather than quality content to influence the algorithm, it destroys it's premise and thus undermines it's effectiveness.