Yes, second tier team. For the vast majority of that franchise's existence, they have been synonymous with failure. They will never be as popular as the other

Yes, second tier team. For the vast majority of that franchise's existence, they have been synonymous with failure. They will never be as popular as the other team in that city, and they don't even pull in half the revenue the Lakers do. Given the team's negative history, not even considering the recent debacle that forced the sale of the team, they'd do well to come up with another brand that could have greater resonance with the local and national audience. They're almost certain to do a complete brand redesign anyway. http://www.forbes.com/nba-valuations/list/ http://www.forbes.com/nba-valuations/list/