This is only partially related, but ad quality is just so bad, that it's becoming nearly a moral issue (as essentially is here) making ads the business model.

This is only partially related, but ad quality is just so bad, that it's becoming nearly a moral issue (as essentially is here) making ads the business model. I wonder if there isn't a business case for highly QA'd ads? Or is there too little visibility into that for the average consumer to appreciate the value?