4 ms·

"From my experience, improving your product (which is not equal to adding more features) is the best way to get new customers" How can customers find your prod

• bad_user 17y ago
  > How can customers find your product and understand what it does if you build stuff and don't market it? I already said that ... you have to do some marketing, but you shouldn't depend on investing marketing resources for survival. That's a big difference. Good products are their own marketing, and you can rely on a networking effect ... people usually tell their friends when they've found something hot. And I'm not even talking about viral web 2.0 apps here ... I have a management app specific to pharmacy-shops (doing a couple of crazy stuff others haven't thought about) and it sells itself (I only had to do marketing for the initial 5 sells or so, and now after 4 months I have 30 customers ... which for the price I'm charging is really good).
  • trapper 17y ago
    1. You assume customers talk. Bad assumption in many, many markets. Why do you think chasm tells you to choose a niche with a network effect? Most markets aren't like this. 2. Network effects have specific rules to be useful. Most businesses can't take advantage of them, especially if they are charging money. 3. 5->30 is not a good basis to judge this on. You are still in the early adopter phase, and luckily for you this market must have a high word of mouth quotient. The problem with just assuming things is that it stops you from looking objectively at your market, and you end up relying on luck. Most businesses I know want a repeatable sales process, not one based on faith.