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Hi! Designer and researcher, here. When Steve Blank/Eric Ries say you should "validate" your idea, this is not what they mean. This is not validating an idea
by vitovito 12y ago
Hi! Designer and researcher, here. When Steve Blank/Eric Ries say you should "validate" your idea, this is not what they mean. This is not validating an idea. This is having a solution and looking for a problem.
To actually validate this idea, you need a few things.
First, you need to get rid of the "I would like" that starts your second paragraph. If you are creating a product or service for other people to use, it doesn't matter what you would "like." All that matters is what they would pay for (or actively use, if you have no business model). That could be something you don't want to work on at all, but an idea you don't care for but others will pay for will always out earn an idea only you love.
Second, you need to get rid of the rest of the second paragraph. That's your pre-defined solution, in search of a problem. Sorry!
(Note: if all you want to do is build something for fun, then you don't need to validate anything at all! Building it for fun should be enough. Just don't expect anything more out of it, and if you decide to productize it, expect to start over from scratch.)
Your actual idea is "TripAdvisor's 'Saved Trips' is inconvenient, and doesn't help me plan the best possible trips around my vacation schedule."
Third, asking strangers here, in this way, isn't helpful. It's not providing true validation. This isn't any better than asking friends and family what they think of your idea. None of the data you get out of this (or asking your friends/family) is valid. It can't be used to support your business case.
So, fourth, to actually validate your idea, you need to find a few different types of people:
- people who have a fixed number of PTO days and who have recently (last six months) taken a trip. you'll want to specify the kind of trips you want to optimize for. day trips within driving distance? multi-day trips? national/international? people think about different kinds of trips differently. you'll want to understand how they made the choice to make that trip, what were their considerations, what was difficult in it.
- people who have a fixed number of PTO days and wanted to travel, but didn't. you'll want to understand why they didn't take the trip.
- people who use TripAdvisor's Saved Trips section. you'll want to understand why they use it. maybe it's inconvenient for your use case because it's meant for people who plan trips differently than you.
With this information, you'll be able to understand the pain points for your imagined user, and that will let you come up with possible solutions. The one you've posited above might be in there, but, crucially, it also might not be.
Once you've addressed the pain points and come up with a potential solution, then you go back to the users in the first two groups and see if they'd pay for it.
That's the only true validation: will they cut you a check? That's the core part of MVP that people forget about: it's the minimum product that someone will pay for.
If they would, that's validation for your idea. If they wouldn't, you need to figure out if your solution is wrong, or if there's not a market there.
Good luck!
- mmalachowski 12y agoIf you are creating a product or service for other people to use, it doesn't matter what you would "like." I disagree. In many cases (and I belive in this one) you should create a tool, YOU will use. You should be the power user. It's hard to convience others to use a tool, that you don't use, don't like or don't understand. Someone told me some time ago, when I was launching my startup: "we [people] are not as unique as we think. If you have some problem, certainly there are more people on the world facing the same problem."
- vitovito 12y agoYes, but how many people, and is it a problem they would pay to solve? The problem with "us" having problems is that we are, all of us, very atypical. We don't experience "normal people" problems, being comparatively affluent, generally male, technologically proficient, and uniquely able to think in terms of systems, processes, abstractions, and algebraic math. There are also, relatively speaking, very few of us. The number of people with PTO and no idea what to do with it, is not as large as the number of people with PTO who know exactly what to do with it because they have families, which is not as large as the number of people who work hourly with no PTO at all. In addition, we've all had the experience of an ignorant manager, executive, or client thinking they know better because they considered themselves a power user, or because they "used to" do the task we were designing or building a solution for, or because "it's just common sense." Maybe you were able to prove them wrong by walking them through it, or showing them usability tests, or maybe you ended up having to build the feature and watch it fail in the market before something changed. You are never entirely like your user, and you are most different from them by the fact that you can build a solution (getting it for free after your labor is complete), whereas you are asking them to pay you for it (meaning they have to choose to not buy other things). That's why Blank/Ries want you to validate by "getting out of the building" and focus on actually getting paid.
- ilgarm 12y agoThat is exactly what I am doing now, building a tool for myself, with the hope that others have a need in it too.
- 12y ago