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Wow. I wonder if there is any subliminal power to the FedEx and Amazon arrows. Shouldn't be too hard to AB test, which makes me think it was deliberate.
by mathattack 12y ago
Wow. I wonder if there is any subliminal power to the FedEx and Amazon arrows. Shouldn't be too hard to AB test, which makes me think it was deliberate.
- kefs 12y agoHere's a good write-up on the Fedex logo.. http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works http://www.fastcodesign.com/1671067/the-story-behind-the-fam...
- mathattack 12y agoVery interesting. Thank you for sharing! They're a very early adopter of technology enabled supply chain integration, so it's interesting to see where else they are on the leading edge.