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Whoa, that is so well done that it is almost subliminal.
by yitchelle 12y ago
Whoa, that is so well done that it is almost subliminal.
- mathattack 12y agoWow. I wonder if there is any subliminal power to the FedEx and Amazon arrows. Shouldn't be too hard to AB test, which makes me think it was deliberate.
- kefs 12y agoHere's a good write-up on the Fedex logo.. http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works http://www.fastcodesign.com/1671067/the-story-behind-the-fam...
- mathattack 12y agoVery interesting. Thank you for sharing! They're a very early adopter of technology enabled supply chain integration, so it's interesting to see where else they are on the leading edge.