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Have you ever noticed the arrow in the FedEx logo? I'm always surprised how few people have "seen" it. Go look now: https://www.google.com/#q=fedex+logo https:
by cschmidt 12y ago
Have you ever noticed the arrow in the FedEx logo? I'm always surprised how few people have "seen" it.
Go look now: https://www.google.com/#q=fedex+logo https://www.google.com/#q=fedex+logo if you don't know what I'm talking about
- Deinos 12y agoCan't believe I never caught that until now... and now I can't "unsee" it. Impressive.
- yitchelle 12y agoWhoa, that is so well done that it is almost subliminal.
- mathattack 12y agoWow. I wonder if there is any subliminal power to the FedEx and Amazon arrows. Shouldn't be too hard to AB test, which makes me think it was deliberate.
- kefs 12y agoHere's a good write-up on the Fedex logo.. http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works http://www.fastcodesign.com/1671067/the-story-behind-the-fam...
- mathattack 12y agoVery interesting. Thank you for sharing! They're a very early adopter of technology enabled supply chain integration, so it's interesting to see where else they are on the leading edge.
- Swizec 12y agoNo matter how many times people show me that arrow, I just cannot see it. Maybe I'm a visual idiot.
- subdane 12y agoHelps? http://toneiusmaximus.files.wordpress.com/2010/01/090113-fedex-express-arrow4.png http://toneiusmaximus.files.wordpress.com/2010/01/090113-fed...
- ekianjo 12y agoHelps, but this arrow is really invisible, because you see the letters first, not the arrow - your brain is not wired to decode letters this way. The Amazon logo is more clever in that sense.
- morbius 12y agohttp://xkcd.com/960/ http://xkcd.com/960/
- sesqu 12y agoPersonally, I prefer the taiwanese recycling symbol: http://en.wikipedia.org/wiki/File:Recycle_symbol_Taiwan.svg http://en.wikipedia.org/wiki/File:Recycle_symbol_Taiwan.svg