In the Boston area, one ISP already does this (for Netflix, at least). Not only do I get flyers in the mail, but they also advertise online[1]; though that page

In the Boston area, one ISP already does this (for Netflix, at least). Not only do I get flyers in the mail, but they also advertise online[1]; though that page has been updated to highlight some new feature with TiVo boxes, it used to specifically mention RCN being the fastest ISP in and around Boston for Netflix. The page still does say "RCN is Optimized for Netflix: RCN is directly connected to Netflix, providing the best possible Netflix experience, including a better picture and faster start up times." [1] http://www.rcn.com/j/netflix http://www.rcn.com/j/netflix