It's not that easy. If you do marketing and other "business" type stuff, your body will demand some sanity and just good ole programming. I can completely under

It's not that easy. If you do marketing and other "business" type stuff, your body will demand some sanity and just good ole programming. I can completely understand people being "sidetracked" implementing novelty code they will never need. They're not wasting time, they're recharging their batteries: sometimes you just want to work on something tangible, verifiable, and get a quick satisfaction fix seeing it working. Lately, most of my work is CSS, input validation, architecturing URLs, and reading as many web design "top 20" blog posts shopping for UI elements. Pathetic. However, between doing that, I have also written a completely unnecessary server-farm management package for my site, completely with load-balancing, health monitoring, backup, change propagation, hot configuration and other stuff I probably would never need (let's just say that if I ever needed it, I would also need a physical server rack.)