It's not necessarily indicative of being "dependent" on Google organic traffic. Even if organic search drives just 10% of your revenue, that 10% may still be bi

It's not necessarily indicative of being "dependent" on Google organic traffic. Even if organic search drives just 10% of your revenue, that 10% may still be big enough to warrant plenty of attention on the organic search channel. Enough to warrant paying attention to algorithm changes and versions. I'll never disagree with the idea that you should diversify your marketing and not become dependent on a single channel, especially a channel you cannot control, but to ignore or neglect that channel when it actually matters is not a better or noble solution. So far in my experience with the new Panda update is that it's actually correcting some sites it probably shouldn't have previously penalized in other Panda iterations.