I thought that, of the lot, the Madrid logo really just stood out very distinctively. I agree that the "M" is a little understated. However, I personally don't

I thought that, of the lot, the Madrid logo really just stood out very distinctively. I agree that the "M" is a little understated. However, I personally don't feel it's so important that Madrid "owns" the logo at this stage - it'll come to identify with the city eventually if they win the bid and the logo enters the public consciousness. Alternate logo and real-life usage of the Madrid logo at the designer's site: http://www.behance.net/Gallery/Madrid-2016/182876 http://www.behance.net/Gallery/Madrid-2016/182876