This is a terrible PR article but we might actually need more of these. That's basically how one changes social stigmas in a society/industry. Just make sure a

This is a terrible PR article but we might actually need more of these. That's basically how one changes social stigmas in a society/industry. Just make sure all cool places are doing the exact opposite of unwanted behaviour. If that's not possible, then everybody needs to fake it with PR stunts like this until everyone else believes that's the thing to do.