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Author of the plugin here. There's a few points I'd like to address/ clarify since I'm likely to have a different perspective than most HN users on this. 1) P
by carlsednaoui 12y ago
Author of the plugin here.
There's a few points I'd like to address/ clarify since I'm likely to have a different perspective than most HN users on this.
1) Pop-ups are terribly annoying and provide a bad user experience. I agree, they're not the best. The question then remains "If they're so bad, then why do websites have them". Short answer: "Because it works. They drive sales. They drive engagement." I would pick a pop-up that fires when I'm about to leave the site v.s. one that shows on pageload or after X seconds any day of the week.
2) Your marketing message is spammy and nobody likes spam. Very true too. It's extremely easy to abuse something like Ouibouce. I tried covering this in the readme: https://github.com/carlsednaoui/ouibounce#the-philosophy-behind-this-project https://github.com/carlsednaoui/ouibounce#the-philosophy-beh....
> Please use Ouibounce to provide value to your visitors. With tools like these it's very easy to create something spammy-looking. Not sure what I mean by provide value? Here are a few ideas to get your creative juices flowing: Free ebook, Upcoming webinar invite, Exclusive access to XYZ, A full educational course, Valuable content.
3) This may increase revenue in the short term but will likely decrease goodwill in the long run. This one is so tricky and hard to measure. There's definitely a fine line that can be (very) easily crossed. My belief is that, so long as you add value to your visitors, you should be fine.
If you want to continue the convo off HN, feel free to reach out @carlsednaoui
- kivihiinlane 12y agoThis wouldn't work for me. My browsing habits are bit different, I'll browse indexing sites (HN, reddit, etc.), click on interesting title, quickly scroll through site, read introduction and if it seems interesting, I'll leave the tab open and go back to indexing site. Now what would happen is popup would show, my rage level goes through ceiling and I quickly close the tab, no matter how interesting the topic or product was. Wouldn't onclose work better for examples like this?
- cowbell 12y ago>The question then remains "If they're so bad, then why do websites have them". Short answer: "Because it works. They drive sales. They drive engagement." The same argument could be made for spam email.
- carlsednaoui 12y agoIt'd be hard to build a reputable business with spam.
- thatthatis 12y agoI for one like the project. Thank you.
- axs89 12y agoThanks for creating this! I just this morning started a test for a client using Ouibounce (another paid solution didn't have an effective Javascript API so we couldn't integrate it into the test). I agree about the effectiveness of these (exit intent popups). I can see how they're perceived as annoying but having run many tests with these types of popups the numbers seem to support it. It is possible use them in a way that has value and isn't spammy.
- carlsednaoui 12y agoThanks for the support axs89, I totally agree with you! Glad to know that Ouibounce was helpful for your client work :)