I agree, but I think it actually is logical that branding matters. The effort put into branding reflects (to some degree) the effort put into everything else. I

I agree, but I think it actually is logical that branding matters. The effort put into branding reflects (to some degree) the effort put into everything else. If there's a community that cares about the upkeep of the home page, then it presumably also works on the documentation, the mailing lists, the libraries, and the implementation itself.