It seems like an excellent marketing idea. It might be playing on the fears and insecurities of freshmen, but all in all I think it's a great idea that; if it w

It seems like an excellent marketing idea. It might be playing on the fears and insecurities of freshmen, but all in all I think it's a great idea that; if it works like shown in the ad, has great potential. To me, it seems like a good hack to the normal marketing culture. A hack if you will...