I don't think he misses the appeal. In fact, he is quite clear in stating his understanding that one shouldn't necessarily consume Soylent for every single meal

I don't think he misses the appeal. In fact, he is quite clear in stating his understanding that one shouldn't necessarily consume Soylent for every single meal (or even more often than one would prefer). Unfortunately, he then immediately forgets that maxim and devotes the last 75% of the article to how unpleasant it would be to eat it for almost every meal. Asinine.