They have 40% of the headphone market. Obviously those 40% don't agree, don't know or don't care how horrible Beats headphones actually are. That 40% is all tha

They have 40% of the headphone market. Obviously those 40% don't agree, don't know or don't care how horrible Beats headphones actually are. That 40% is all that matters - and it's what makes the company worth $3 Billion. You can make the best headphones in the World but if another company controls 40% of the market - they are the one that's going to get bought for billions of dollars, not you.