3 ms·
Once again, awesome analysis. Highlights for me - great breakdown of timespent/adspend per medium showing huge potential for ads on mobile and overspend on pri
by vii 12y ago
Once again, awesome analysis. Highlights for me
- great breakdown of timespent/adspend per medium showing huge potential for ads on mobile and overspend on print
- the tablet/phone boundary is being stretched by Korea with very low 'tablet' use but high phablet use
- clear age division on transition to online on-demand TV
- music switching to subscription with collapse of pay per track
- video consumption grows and grows on mobile