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A good point there. I've noticed over the past few years a few SaaS companies offering both monthly and yearly. I think the pre-pay could be a good idea if the
by jonobird1 12y ago
A good point there. I've noticed over the past few years a few SaaS companies offering both monthly and yearly. I think the pre-pay could be a good idea if the LTV doesn't reach 1 year with most people so by having that pre-pay of a year, you might actually increase your LTV and thus more profit. But doing it this way exclusively over month-to-month might drop your customer signup rate.
Interesting topic and I'd love to see data around this.