High end is all about perception as indicated by price. Technical quality means almost nil. But even on technical quality Beats bring something new to the tabl

High end is all about perception as indicated by price. Technical quality means almost nil. But even on technical quality Beats bring something new to the table. They have a built in amp for christ's sake. They lowered the bar for amped audio to something the masses would use. It is a typical story of reducing friction/barrier to entry and reaping rewards. Every conversation I see about beats speaks of them as garbage and pure marketing etc etc. But this is entirely missing the point of what made beats a success. You can choose to bury your head in the sand or you can open your eyes and actually learn something from the beats phenomenon.