The headphones are crap, way too much bass and the build quality is pretty bad even for low-end headphone. But they have fooled people into thinking they are a

The headphones are crap, way too much bass and the build quality is pretty bad even for low-end headphone. But they have fooled people into thinking they are a premium product, somehow. Is that why Apple bought them? I hope we don't start getting "iPad with Beats audio" gimmicks.