Well, look, from Hachette's own statement: "It is good to see Amazon acknowledge that its business decisions significantly affect authors’ lives." Because whe

Well, look, from Hachette's own statement: "It is good to see Amazon acknowledge that its business decisions significantly affect authors’ lives." Because when people aren't finding these books available through Amazon, or are finding them at a higher markup than other books, some of them aren't going to Barnes and Noble or Books-A-Million or to Actual Physical Bookstore to get them. Now, some of these missed purchase opportunities may simply be books that aren't sold at all, but some of them are going to be consumers buying other books. Because books are close substitutes for other books.