Even if some of these benefits seem long term or irrelevant (like being bought out by a competitor), the tip about growing the overall market is both immediate

Even if some of these benefits seem long term or irrelevant (like being bought out by a competitor), the tip about growing the overall market is both immediate and gold. If you have 10% market share you can grow by taking customers from the competition, or by maintaining that percentage while you and competitors help the market to grow and grow. Both are worthwhile strategies, the latter especially so in emerging industries / technologies.