I don't get the title, but I'm glad the author is trying to understand the criticism. "Aren't those dockers?" means you have to compete, and convince people you

I don't get the title, but I'm glad the author is trying to understand the criticism. "Aren't those dockers?" means you have to compete, and convince people your brand is better. some people think their idea is new and innovative when it might not be. "Better have 59 more ideas" is more of an attempt at humor, but he is also right. Starting a new business isn't easy. "why would anyone buy that?" I think history has proven that people would buy wrinkle free clothes. The only piece of advice I can offer, is build your brand. Having quality clothes will help build it, but in the end the only real thing that is going to differentiate you and, well say docker, is your brand.