This isn't only a problem in the tech industry. There has always been a great interest in controlling people. As technology (in the more general sense of the te

This isn't only a problem in the tech industry. There has always been a great interest in controlling people. As technology (in the more general sense of the term) advances, and as we learn more about humans and how they work, these mechanisms for control have become more insidious. My recent favorite example, which I read about in The Willpower Instinct, is companies like ScentAir [0] that create "engineered" smells intended to subconsciously entice people into going into stores or buying products. [0] http://www.scentair.com http://www.scentair.com