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How does this affect renewals? If I'm on autopilot with monthly credit card charges, I don't think much about a service from month to month. But if, in the 11t
by jcater 12y ago
How does this affect renewals? If I'm on autopilot with monthly credit card charges, I don't think much about a service from month to month.
But if, in the 11th month, I have to think about a renewal and its cash outlay, you are forcing me to think about the value of your service, and what your competitors have come up with in the last year.
- anthony_franco 12y agoThat's true. But the opposite could be true too. Being constantly reminded of the cost every month might move you to reconsider paying for the service.