2 ms·
A lot of good suggestions already. I think you have to offer one or two very specific symptoms of the problem that you help teams with. Note that a symptom is
by skmurphy 17y ago
A lot of good suggestions already.
I think you have to offer one or two very specific symptoms of the problem that you help teams with. Note that a symptom is a prospect's perception of the problem, a diagnosis is the practitioners description.
After the talk exchange business cards with anyone who comes up. If there is some way you can assist them (e.g. send them a url or other info, make an intro) or a point you want to remember, jot down a 2-3 word note on the back of the card immediately so that you don't forget. Follow up within two days.
If you want to hand something out besides your card consider either or both of these:
1. 3x5 card with a pain question on one side (and two or three sentences on how you address) and a short 2-3 sentence backgrounder on the other. This is still small enough to fit in folks pocket. Bonus: preparing this also prepares you for small talk / networking conversations where you need to succinctly describe what you do.
2. An article as a "leave behind" instead of your slide deck, a good slide deck is incomplete without the spoken presentation, and article can be complete stand alone.
There are more than 50 sponsors: research each one's website and determine if there are potential synergies between their offerings and yours. I would visit any you might be able to partner with and introduce yourself.