We have seen this at ERPNext too. There are other benefits to annual payments: 1. Greater buy-in: Since the amount is more, users will also invest more time in

We have seen this at ERPNext too. There are other benefits to annual payments: 1. Greater buy-in: Since the amount is more, users will also invest more time in setting up the product. 2. More opportunity to talk with customers: Customers on an annual plan will more typically want to talk with you over chat / email. This also increases the engagement and the relationship.