4 ms·
Why is this opt-out in particular of interest to people?
by AliAdams 12y ago
Why is this opt-out in particular of interest to people?
- trebor 12y agoThey're one of the largest, most secretive data brokers out there. That's why. A lot of data passes through them and out to many other parties.
- schmichael 12y agoThat doesn't really answer the question. Why would you opt out of marketing data collection? I'm going to be bombarded with ads online either way; might as well make them as relevant as possible, right?
- trebor 12y agoI don't like being advertised to or manipulated, and by studying market segments they often try to "fit me" into certain profiles (good luck with that). I've already gotten spam emails because my data was sold that didn't respect my Unsubscribe requests. That's why I use Adblock/Disconnect/HTTPSB, etc, to avoid most advertising and building that profile (if I can). If someone has unobtrusive, inoffensive, non-targeted ads I would be fine displaying them. And removing my profile from data brokers so that it stops getting sold and I stop getting hassled would be a huge boon. In my mind, my privacy is my decision—and collection without my informed consent is something I take as a serious offense against me. If I want to share information about myself, then I'll share and that's what you get. Companies building profiles and sharing/selling them behind my back isn't good for their relations with me. I'd be just as offended having a private eye snooping into it as I would the NSA or my neighbors, or Acxiom. Data brokers, et al, I view as opponents these days.