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There's a specific term for those compartively small but succesful businesses in Germany. "Mittelstand". It's cited as being a huge source of strength for the
by pearkes 12y ago
There's a specific term for those compartively small but succesful businesses in Germany. "Mittelstand".
It's cited as being a huge source of strength for the German economy, seems to be similar to what Americans might call a "lifestyle" business. You see lifestyle businesses portrayed as "settling for less" in American media, whereas Mittelstand has a very positive connotation in Germany.
http://en.wikipedia.org/wiki/Mittelstand http://en.wikipedia.org/wiki/Mittelstand
- dragonwriter 12y ago> You see lifestyle businesses portrayed as "settling for less" in American media I only see it portrayed as "settling for less" in American media focussed on serving the executive/investor/startup-founder groups as their target market. Stable small businesses are pretty much treated as icons of the national culture on a level with baseball and apple pie and set up on a pedestal everywhere else in American media and culture.
- pearkes 12y agoI totally agree. Just certain factions of the media make that portrayal.