Try a different pitch, e.g. "10 year hoodie" https://www.kickstarter.com/projects/jakehimself/the-10-year-hoodie-built-for-life-backed-for-a-dec https://www.ki

Try a different pitch, e.g. "10 year hoodie" https://www.kickstarter.com/projects/jakehimself/the-10-year-hoodie-built-for-life-backed-for-a-dec https://www.kickstarter.com/projects/jakehimself/the-10-year... It's not about what product specs you can claim - like wear for 3 days without wrinkles, but about explaining to consumer Joe why he needs that. How about roll-out-of-bed-and-into-the-office pants?