I don't understand the downvotes. Anyone of average intelligence will have a pretty good understanding of the process after reading a 2-page summary[1]. The in

I don't understand the downvotes. Anyone of average intelligence will have a pretty good understanding of the process after reading a 2-page summary[1]. The infographic the "grandfather" posted is designed as an inside joke. Yeah, there are a lot of companies you've never head of in the market, but all of them perform 5 or so different services. The market is very young, thus very fragmented and everyone comes up with their own nomenclature for differentiating purposes. [1]econsultancy and Adobe have good whitepapers on the subject.