I think viggle is trying to disrupt this space. They use audio matching to "check-in" to shows from your phone, which earn you points you can redeem for tangibl

I think viggle is trying to disrupt this space. They use audio matching to "check-in" to shows from your phone, which earn you points you can redeem for tangible rewards, all while collecting viewer data at a more granular level than a neilson box.