4 ms·
The different segments mentioned in the article reminded me a LOT of what the Cozzano's campaign managers in Neal Stephenson's Interface [1] did when segmenting
by ajtaylor 12y ago
The different segments mentioned in the article reminded me a LOT of what the Cozzano's campaign managers in Neal Stephenson's Interface [1] did when segmenting the population to target the campaign messages.
As a consumer, it's a bit terrifying how little control I have over this data. It sounds like they have deeply personal details on people who have absolutely no idea what has been collected and sold to marketers.
[1] http://en.wikipedia.org/wiki/Interface_(novel) http://en.wikipedia.org/wiki/Interface_(novel)
- Agustus 12y agoThis is no different than what President's Organizing for America did: The tool kit was custom-built for the 2012 Obama re-election campaign. It digitally linked data on millions of American voters, including their email addresses, through Dashboard as well as through social-media sites such as Facebook and Twitter, to an army of staff and volunteers knocking on doors in the key swing states. http://www.theguardian.com/world/2012/may/14/obama-digital-campaigning-dashboard http://www.theguardian.com/world/2012/may/14/obama-digital-c... http://www.theguardian.com/world/2012/feb/17/obama-digital-data-machine-facebook-election http://www.theguardian.com/world/2012/feb/17/obama-digital-d...