Beat has hit the nail on the head. My day job is consumer sales for a big Australian telecom. Many of my customers visit to buy their first smartphone (!). I'll

Beat has hit the nail on the head. My day job is consumer sales for a big Australian telecom. Many of my customers visit to buy their first smartphone (!). I'll train them in how to call, text and browse before they leave and drill it in with practice (my sales manager hates the time this takes). But they're too afraid of breaking the phones to play; too afraid to learn. Apple's 'Do Not Disturb' feature is a common issue - they'll accidentally turn it on, and they can see the half-moon. They remember they need to turn the feature off to receive calls... and 75% of the time they even remember how. But they leave it until they're in-store next - because they are too afraid of causing damage.