4 ms·
Nielsen knows that people lie on TV surveys. They need to monitor and compare that to surveys.
by loumf 12y ago
Nielsen knows that people lie on TV surveys. They need to monitor and compare that to surveys.
- logn 12y agoNielsen presumably has also weighted the results from the sample set properly (or picked a representative sample) so that it's indicative of the nation. The results from an Android app would need to be analyzed by a polling firm for them to have the same usefulness.