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I think a lot of people have, privately at least. My guess for why they are still around is the fact that they have literally become a household name and have t
by BorisMelnik 12y ago
I think a lot of people have, privately at least. My guess for why they are still around is the fact that they have literally become a household name and have the infrastructure to back it up.
As far as technology, you hit the nail on the head. A simple Android / iPhone app could literally replace all 5 boxes. I gasped when I heard they are still using modems, jeeze.
- loumf 12y agoNielsen knows that people lie on TV surveys. They need to monitor and compare that to surveys.
- logn 12y agoNielsen presumably has also weighted the results from the sample set properly (or picked a representative sample) so that it's indicative of the nation. The results from an Android app would need to be analyzed by a polling firm for them to have the same usefulness.