1. Sure. My point is that I should have the right to choose what's in my interest, rather than have a company tell me what's in my interest. At a minimum, compa

1. Sure. My point is that I should have the right to choose what's in my interest, rather than have a company tell me what's in my interest. At a minimum, companies should explicitly say exactly what they are doing with my data. That's part of our agreement, after all. I use DDG for this reason. Actually I'm not super-happy with DDG in this respect: I believe there is some shady blurring of their promotional message vs the small print. But I would rather support DDG than Google, for now. I don't think DDG needs to or should be catering for the people who find a lack of super-personalised results deal-breaking: a) the world certainly doesn't need DDG to ape Google. There needs to be more competition in this space, and DDG's position distinguishes it. I hope and believe there is a market for a variety of search engines (as there are around the world). b) in blind-testing, I'm not aware there is any evidence that Google does better. 2. I hold out hope that the EU data protection principles will one day be properly upheld within the EU. I have no such hope for the US government.