Awesome read! We're dodging this problem by shelfing most so-called shiny features till we are making money. Thing is shiny features can be really useful--but

Awesome read! We're dodging this problem by shelfing most so-called shiny features till we are making money. Thing is shiny features can be really useful--but once they take off, you are too busy maintaining them than figuring out how to make dollars that will fund the shiny features. In some cases the shiny features and the $ makers are not mutually exclusive and there is definitely a lot of gray.