For this blog post, although a journalist (in training) may have written it, it is on the firstround blog and the purpose appears to be both educating companies

For this blog post, although a journalist (in training) may have written it, it is on the firstround blog and the purpose appears to be both educating companies that first round invests in as well as getting traffic which can bring first round investment prospects. Hence the link bait title "software is eating hardware". Made me take a look. Simply "lessons for building magical devices" wouldn't have. I'm not seeing any attribution at all as far as who put together this post, could have been a summer intern. Hard to believe (because of no attribution) that it's anyone at first round of any significance. Edit: Just saw carbocations comment re: bylines below.