I wonder if this has at least a little bit to do with the recent post about HackerChat [1], since even though it wasn't by the people at Slack themselves, but b

I wonder if this has at least a little bit to do with the recent post about HackerChat [1], since even though it wasn't by the people at Slack themselves, but by someone else (Gianluca and Steven), it's pretty much a very good way to get the word out about Slack. I actually couldn't think of a better way than what HackerChat did to show to developers, entrepreneurs and people that would need such tool "Here's how it works!". I don't think any landing page can do that. I think it's what some smaller businesses might do, or some people applying for a job: look what the startup/client does or needs, make something that's relevant to demo your skills/features and show it to them. [1]: http://hackerchat.co/ http://hackerchat.co/