You can say it's a bit of advertisement, but I won't call it a "shill". If I were doing that, I would have pretended that I magically stumbled on Treasure Data.

You can say it's a bit of advertisement, but I won't call it a "shill". If I were doing that, I would have pretended that I magically stumbled on Treasure Data. Honestly, for data of this scale, I could have totally used any RDBMS. Scale really would have not been an issue. But I do like the schema-flexibility that Treasure Data provides. Then again, I could have used MongoDB (and this point is clearly indicated in the post).