4 ms·
Everyone I've ever met pronounces it jif as in the peanut butter as that's what the creator intended and disseminated way back when.
by JohnTHaller 12y ago
Everyone I've ever met pronounces it jif as in the peanut butter as that's what the creator intended and disseminated way back when.
- wlesieutre 12y agoI've never met anyone who pronounces it that way; we all use a hard g like "graphics." I'm curious if this differs regionally like most pronunciations, or if it's spread in different patterns because it's mainly said online.
- JohnTHaller 12y agoI went to college at Binghamton in upstate New York in the 90s when I first heard it said. And the mantra was "choosy developers choose GIF" based off the catchy "choosy moms choose JIF" (peanut butter) advertisements that were popular here in the US at the time. And it was just 'developers' not designers at the time since the web was so new and people talked about as web development, not design. I never heard it with a hard G until years later, mostly from younger web designers.