This is a great quote, and very timely with the recent metafilter kerfuffle: "If you don't run your own ad network, advertising is a scary business. You bring

This is a great quote, and very timely with the recent metafilter kerfuffle: "If you don't run your own ad network, advertising is a scary business. You bring your user data to the altar and sacrifice it to AdSense. If the AdSense gods are pleased, they rain earnings down upon you." "But if the AdSense gods are angry, there is wailing, and gnashing of teeth. You rend your garments and ask forgiveness, but you can never be sure what you did wrong. Maybe you pray to Matt Cutts, the intercessionary saint at Google, who has been known to descend from the clouds and speak with a human voice."